Privacy Policy

Effective date: Oct 15, 2026

[Praxia legal entity name] ("Praxia," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website at [www.praxia.com] (the "Site"), request a demo, contact us, or otherwise interact with us online.

This policy applies to the Site and our related marketing and sales communications. It does not apply to data that pharmacies and other customers process within the Praxia platform, which is governed by our customer agreements and, where applicable, a Business Associate Agreement (BAA) under HIPAA.

By using the Site, you acknowledge the practices described in this policy. If you do not agree, please do not use the Site.

1. Information We Collect

Information you provide to us. When you request a demo, contact our team, subscribe to updates, or apply for a job, we may collect:

Contact details, such as your name, business email address, phone number, and mailing address
Professional details, such as your job title, pharmacy or company name, number of locations, and pharmacy type (for example, independent, long-term care, or regional group)
The content of your messages and any information you choose to share with us
Job application information, such as your resume, work history, and references, if you apply for a position

Information collected automatically. When you visit the Site, we and our service providers may automatically collect:

Device and browser information, such as IP address, browser type, operating system, and device identifiers
Usage information, such as pages viewed, links clicked, referring URLs, and the date and time of your visit
Approximate location (city, state, or province) derived from your IP address
Information collected through cookies, pixels, and similar technologies (see Section 3)

Information from third parties. We may receive information about you from business partners, event organizers, publicly available professional sources (such as LinkedIn), and marketing or data providers, and combine it with information we hold.

Information we do not request through the Site. Please do not submit protected health information (PHI) or patient information through the Site's forms or email. The Site is not designed to receive PHI.

Categories under California law. In the past 12 months, we have collected the following categories of personal information as defined by the California Consumer Privacy Act (CCPA): identifiers; professional or employment-related information; internet or other electronic network activity information; approximate geolocation data; and inferences drawn from the above. If you apply for a job, we may also collect education information and, where you voluntarily provide it, certain sensitive personal information for equal-opportunity reporting.

2. How We Use Your Information

We use personal information to:

Respond to demo requests, inquiries, and support questions
Provide information about Praxia's products, including Procure, Provide, Pulse, and Pool
Send marketing communications, where permitted by law, and manage your preferences
Operate, maintain, analyze, and improve the Site and our offerings
Personalize your experience and measure the effectiveness of our marketing
Evaluate job applicants and manage recruiting
Detect, prevent, and respond to fraud, security incidents, and misuse
Comply with legal obligations and enforce our terms and agreements

Consent (Canada). For visitors in Canada, we collect, use, and disclose personal information with your consent, which may be express or implied depending on the sensitivity of the information and your reasonable expectations, or as otherwise permitted or required by law. You may withdraw consent at any time, subject to legal or contractual restrictions.

Email marketing. We send commercial emails in accordance with the US CAN-SPAM Act and Canada's Anti-Spam Legislation (CASL). For recipients in Canada, we send commercial electronic messages only with express or implied consent. Every marketing email includes an unsubscribe link, and we honor opt-out requests within 10 business days.

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to operate the Site, remember your preferences, understand how visitors use the Site, and support our marketing.

Type	Purpose	Example
Strictly necessary	Enable core Site functions and security	Session and load-balancing cookies; spam protection [e.g., reCAPTCHA]
Analytics	Measure traffic and how visitors use the Site	[Google Analytics]
Marketing	Measure campaigns and show relevant ads on other sites	[LinkedIn Insight Tag, Google Ads]

Your choices. You can manage cookies through our cookie settings [link] and your browser settings. Blocking some cookies may affect how the Site functions. To opt out of Google Analytics, you can use the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout).

Global Privacy Control. We recognize the Global Privacy Control (GPC) signal as a valid request to opt out of the sale or sharing of personal information for targeted advertising, where required by applicable US state law.

Do Not Track. Because there is no common industry standard for browser "Do Not Track" signals, the Site does not currently respond to them. We do honor GPC as described above.

4. How We Share Your Information

We do not sell your personal information for money. We may disclose personal information to:

Service providers that perform services on our behalf, such as website hosting, cloud infrastructure (for example, Microsoft Azure), CRM and email marketing, analytics, scheduling, and recruiting tools. They may use the information only to provide services to us.
Advertising and analytics partners that set cookies on the Site. Under some US state laws, this may be considered "sharing" for cross-context behavioral advertising or a "sale." You can opt out as described in Section 6.
Professional advisors, such as lawyers, accountants, and auditors.
Authorities and others when required by law, subpoena, or court order, or when needed to protect the rights, property, or safety of Praxia, our customers, or others.
A successor entity in connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business.
Others with your consent or at your direction.

Third-party links. The Site may link to third-party websites and services. We are not responsible for their privacy practices and encourage you to review their privacy policies.

5. Retention, Security, and Data Location

Retention. We keep personal information only as long as reasonably necessary for the purposes described in this policy, including to manage our business relationship with you and to meet legal, accounting, and reporting requirements. Marketing contact records are reviewed [every 24 months]. Job applicant records are kept for [the period required by applicable employment law]. When information is no longer needed, we delete or de-identify it.

Security. We use administrative, technical, and physical safeguards designed to protect personal information, including encryption in transit, access controls, and hosting on enterprise cloud infrastructure. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Data location and transfers. We are based in [the United States], and our servers and service providers are located primarily in [the United States]. If you are in Canada, your personal information may be stored and processed outside Canada, including in the United States, where it may be accessible to courts, law enforcement, and national security authorities under local law. We use contractual and other measures to protect information transferred to service providers.

6. Your Privacy Rights

US state privacy rights. Depending on where you live, including California, Colorado, Connecticut, Virginia, Texas, Oregon, and other states with comprehensive privacy laws, you may have the right to:

Know or access the personal information we have collected about you
Correct inaccurate personal information
Delete personal information
Receive a portable copy of your personal information
Opt out of the sale of personal information, "sharing" for cross-context behavioral advertising, targeted advertising, and certain profiling
Limit the use of sensitive personal information, where applicable
Not be discriminated against for exercising these rights

Canadian privacy rights. Under PIPEDA and applicable provincial laws, including Quebec's Law 25, you may request access to and correction of your personal information, withdraw consent, and ask how your information has been used and disclosed. Quebec residents may also request data portability and information about automated decisions, and may ask us to stop disseminating their information.

How to make a request. Email [privacy@praxia.com], call [toll-free number], or use our [online request form]. To opt out of sale or sharing, click "Your Privacy Choices" in the Site footer or enable GPC in your browser. We will verify your identity before responding. You may use an authorized agent, who must provide proof of authorization. We respond within the time required by law, generally 45 days in the US and 30 days in Canada.

Appeals. If we decline your request, you may appeal by emailing [privacy@praxia.com] with the subject line "Privacy Appeal." If you are not satisfied with the outcome, you may contact your state Attorney General. In Canada, you may contact the Office of the Privacy Commissioner of Canada or your provincial privacy regulator.

7. Children's Privacy

The Site is intended for business professionals. It is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, contact us and we will delete it.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and change the "Last updated" date. If we make material changes, we will provide additional notice, such as a banner on the Site or an email.

9. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact our Privacy Officer:

Email: support@praxiarx.com